Dawn Signal3PL Transition Risk Diagnostic
- Best for
- Brands about to switch 3PL or open a new site.
- What you get
- A readiness review of contract, data, integrations, SOPs and cutover, with the risks ranked and a go-live plan.
Where change begins
Change your 3PL, ERP or ecommerce platform without the go-live pain.
Dawn Signal helps fashion, beauty and lifestyle brands through the operational changes that carry the most risk. Led by a former CIO and COO who has done it from the inside.
Experience from ASOS, Harrods, Seraphine and Killstar. Programmes across the UK, EU and US.
When brands call us
Usually at one of these moments.
- You're moving to a new 3PL, or adding a warehouse in a new region.
- An ERP or ecommerce platform is going live at the same time as an operations change.
- Integrations between your platform, ERP and 3PL keep breaking orders, stock or returns.
- You're expanding into the US or EU and need bonded stock, duties and returns set up properly.
- Your fulfilment costs or service levels have drifted and you want an independent view.
- Your COO or CIO has moved on, and you need an experienced leader in the seat now.
How we help
Clear answers first. Hands-on leadership when you need it.
Diagnostics and reviews
Fixed scope, a few weeksFulfilment Operations Review
- Best for
- Brands staying put but seeing cost or service slip.
- What you get
- An independent review of your in-house or 3PL operation, with the fixes that matter most.
Systems and Business Usage Review
- Best for
- Brands whose platform, ERP and 3PL don't talk well.
- What you get
- A map of how systems and teams actually work together, the gaps, and the order to fix them.
Interim leadership
Embedded, for as long as it takesInterim Programme Director
- Best for
- Brands running a 3PL, ERP or replatform programme now.
- What you get
- Hands-on leadership end to end: governance, vendors, integration, UAT, go-live and handover.
Interim COO or CIO
- Best for
- Brands with a gap at the top of operations or technology, or a period of change that needs a senior leader in the seat.
- What you get
- An experienced executive who runs the function, steadies the team and sets the plan, through to a permanent hire.
How it works
Start small. Go further only if it's useful.
A 30-minute conversationYou talk through what you're planning. You leave with a clear view of the biggest risks, whether or not we work together.
A fixed-scope diagnosticWhere it helps, a short review gives you the facts, the ranked risks and a plan you can act on with or without us.
Delivery or interim leadershipIf you want someone to lead it, we step in as Programme Director, COO or CIO and see it through.
Recent results
Changes delivered, not just planned.
Killstar
US and EU 3PL transitions, live in spring 2026.
Led from 3PL selection to post-launch, alongside NetSuite ERP and Shopify integration.
Seraphine
A US distribution centre opened in six months.
Plus a bonded UK distribution centre and a returns programme that brought stock back into bond, cutting duty costs.
Harrods
The Harrods.com replatform, in 18 months.
Delivered with Farfetch on time, to scope and within budget.
Who you'll work with
Fran Pillar
Founder, Dawn Signal
Over 20 years in fashion, luxury and ecommerce, mostly in businesses growing faster than their systems and supply chains could carry.
Nine years at ASOS during its fastest growth. Head of Business Solutions at Harrods, leading the Harrods.com replatform. Then CIO and COO at Seraphine, a PE-backed global maternity brand, running technology and operations side by side.
That mix is the point. Most 3PL moves and replatforms don't fail on the technology. They fail where operations, data and systems meet.
Next step
Planning a change? Let's talk it through.
Start with a 30-minute conversation about what you're planning. You'll come away with a clear view of the biggest risks, whether or not we work together.
Prefer email? fran@dawnsignal.com